According to Counsel and Heal, a new cosmetology trend is on the rise in Hollywood where men get the wrinkles on their testicles' skin "smoothed out".
Doctors say that "ball ironing" as it is also called is rapidly becoming popular. Celebrity beautician Nurse Jamie who works with many famous Hollywood celebrities told Daily Mail that after “Tighten and Tackle” service was put on the list of available procedures at the Santa Monica spa last year, many men have asked for it.
She says the procedure of "ironing" testicles' skin makes real aesthetic impact, especially for those individuals who want to “cherish their garden”. It costs 575 dollars and comprises removing hair, erasing wrinkles, and evening out skin color impurities.
On the spa website beautyparkspa.com, "ball ironing" is more delicately labelled the "Male Laser Lift". Nurse Jaime says that she took quite some time to come up with a proper name for the novel cosmetic service considering other not so subtle names like "Go Nuts", "Ball Ironing", and "Laser Polish The Crown Jewels".
The testicle-enhancing trend isn't just a fashion among celebrities. All sorts of men come and ask about the procedure.
The procedure description says it "evens out skin tone, removes discoloration from ingrown hairs, removes skin tags and provides overall tightening to the external skin. You know where..."
"Down there the skin ages, it's a thinner skin like that around the eyes. They thought the Brazilian bikini wax was crazy ten years ago and now it's just part of the process . . the tide is turning - don't knock it until you try it," says Nurse Jamie.
"Men are becoming more comfortable with their grooming habits," Nurse Jamie added. The procedure takes a little more than an hour and results can last up to four weeks. Cosmetologists recommend that a client goes for at least six sessions.
Nurse Jamie said that her male clientele has shot up from 15 percent of her total patients to 40 percent. She said that her male clients pay on average $900 a visit for various services, which is considerably more than her female clients.
Earlier this year, George Clooney told Italy's Max magazine that he never "fixed" his eyes, but instead had spent "more money to stretch the skin of his testicles."
"I did not like the wrinkles. It's a new technique; many people in Hollywood have done it. It's called ball ironing," he told Max magazine in January.
It was not the first time Clooney touched on the subject of "ball ironing". In 2008, he jokingly told Esquire magazine that he had his testicles unwrinkled. "I did get my balls done, though. I got them unwrinkled. It's the new thing in Hollywood - ball ironing," he said.
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