The blow-dry bar is set to open on April 4 in the Brentwood neighbourhood of Los Angeles.
Her partners for the venture include her personal trainer and apparent new sidekick, Tracy Anderson, and hair stylist David Babaii.
In an interview with elleuk.com, Paltrow admitted she has never been able to blow dry her own hair, so has always relied on the professionals (and there we were thinking she was so effortless).
Plus, sticking to her clean living philosophy, Gwyneth revealed that the line-up of products created by Babaii which go on sale come free from all the nasties - we're talking parabens, sulphates, petrochemicals and animal tested ingredients.
Stylist Babaii told People magazine: "it's all about healthy ingredients, healthy products. And not getting something that you can do at home. It's going to be a feel good bar".
Pint-size personal trainer Tracy Anderson also added that "as our members transform themselves into the women and men they want to be in the studio, the David Babaii team will design a hairstyle customised for their face shape and lifestyle, as well as a product regime of what to use to keep them looking their best while they're on the go".
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